Shortlisted in the widespread adoption category. E-Learning Awards 2005.

Over the past two years, the BBC's intranet Gateway has been transformed from broadcasting corporate communications to providing task-based tools which help people do their jobs more effectively. Learning online is no exception.   But with the profile raised, so are users' expectations. In response, Gateway's online training development team has developed its own brand of Learner Centred Design (LCD) - a development of User Centred Design for learning products. This has required structure, to ensure a consistent quality, and flexibility to accommodate the BBC's different-online training needs.

This case study looks at how LCD was used to respond to a major compliance requirement in Editorial Policy training.

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Since the publication of this case study, NOP conducted an annual survey of the editorial policy unit. 500 staff returned surveys and provided useful feedback on the success of the programme:

• 16000 users in 6 months
• 92% found programme useful
• 81% rated the programme good/excellent for demonstrating that guidelines are important part of the BBC
• Only 25% though they hadn't put what they had learned into practice

 (Download NOP document for further details) . As a result the programme formed a model for the BBC's College of Journalism

This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.

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