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January 29, 2008
Posted by: Laura Overton
Keywords:
FE&Skills,
award winning,
benefits,
learners,
marketing
Uniaid together with Epic were given a special mention for achieving widespread adoption of learning in this year's e-learning awards.
This case study shows how Uniaid worked with stakeholders to address financial issues that deterred students from entering into higher education.
This study shows how the organisation went forward to engage 2.3 million learners in their programmes and covers:
- Involving stakeholders in design
- chosing appropriate learning interventions to suit worried potential students
- Engaging learners with creative marketing approaches
- Assessing effectiveness
This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.
As founding ambassadors for this national , industry led campaign, we are continually looking for examples of Next Generation Learning @ Work so we can share the secrets of success with others. We invite you to be part of this , to shape national thinking and inspire change. 
