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Uniaid engages 2.3 million learners

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DateJanuary 29, 2008 Posted by: Laura Overton   Keywords: award winning, benefits, FE&Skills, learners, marketing

Uniaid together with Epic were given a special mention for achieving widespread adoption of learning in this year's e-learning awards.

This case study shows how Uniaid worked with stakeholders to address  financial issues that deterred students from entering into higher education.

 This study shows how the organisation went forward to engage 2.3 million learners in their programmes and covers:

  • Involving stakeholders in design
  • chosing appropriate learning interventions to suit worried potential students
  • Engaging learners with creative marketing approaches
  • Assessing effectiveness

This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.

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