Engaging learners is one of the toughest challenges but Uniaid and their learning partner Epic managed to attract over 2.3 million students. Uniaid is a student charity helping students manage their finance through a range of online games and tools.

In this brief presentation, Alistair Lomax, the CEO of Uniaid outlines their challenges and creative marketing approaches to engaging learners with their programmes.

You can also read more about this story in the Employer story section of this site.

Uniaid and Epic received a special mention for widespread adoption in the E-learning awards 2007. The 4th Annual E-Learning Awards 2008 was formally launched at Learning Technologies on 30-31 January 2008.  Entries are now being invited

Video Version also available

This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.

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