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March 03, 2008
Posted by: Howard Hills
Keywords:
Motivation,
benefits,
blended learning,
custom content,
getting started,
induction
Virgin Atlantic Airways chose a low risk entry point for e-learning but aimed for the highest quality. All recruits worldwide attend an orientation course at the airline's Headquarters at Crawley. This is the same for all recruits whatever their job role. Virgin wanted every new recruit to get this training, or at least the critical part, immediately they joined. The e-learning course that resulted uses video, audio, images and a highly interactive design; it stands for Virgin quality. It tells recruits what it is like to work for Virgin with video clips from people in jobs like theirs and from the CEO. It is available on-line as soon as a recruit has been confirmed. It is used for work experience students to find out what Virgin is like as a company. It is delivered just when learners have the maximum motivation to learn about their new employer; as or before they start work. The course has been so successful that Virgin are adopting an e-learning strategy. This case represents a good model for others to adopt if they are considering adopting e-learning as a consistent part of their training strategy.
This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.
