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BT Dares to Share


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DateMarch 20, 2009 Posted by: Laura Overton   Keywords: Alignment, collaboration, informal learning, learners, Social Media

One of the first organisations to benchmark with Towards Maturity, BT have always been at the forefront of innovation when it comes to learning technologies.

Online learning has been part of its DNA for many years - Route2Learn, their enterprise wide solution  is one of the largest corporate learning management systems in Europeand new technologies and approaches such as mobile learning and rapid development tools are part of the toolkit for delivering timely learning solutions for a changing business.

In a survey of staff , they found out that 78%  preferred to learn from their peers but to date, very little money or attention had been focused on affecting and improving the learning and development that naturally takes place in the workplace.

This case study, winner of the 2008 e-learning solution of the year award at WOLCE,  highlights the next step in BT’s journey to high performance through the development of Dare2Share - an award-winning collaborative social learning solution with partner Accenture.

It explores the proof of concept process that the partners developed to look at both cultural and technical aspects and highlights how a business case was established to take the solution forward.

It also includes some timeless advice on how to encourage peer to peer learning within an organisation:

  • Take a business driven approach to learning and development rather than a technology driven approach
  • Encourage debate around new approaches – not everyone will be comfortable with a more transparent approach to sharing knowledge
  • Use a proof of concept to address both cultural and technical issues to encourage participation
    Create practical guidelines to help staff create and publish content
  • Encourage staff to check and apply policies that currently exist around communication such as e‐mail, blogs or Wiki etiquette, and presentation or meeting practices
  • Encourage staff to get their peers to review before publishing
  • Encourage participants to provide feedback in a constructive way
  • In a regulated industry build in processes to endorse specific content (eg content health and safety implications)
  • Expect only 5‐10% of audience to be contributors, most will be consumers
  • As more and more people participate in social learning and grow their network,the value to the individual and the business increases
  • Individual networks can grow by both consuming and creating content

Watch this 3 minute story of BT Dare2Share on YouTube!

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