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November 30, 2009
Posted by: Howard Hills
Keywords:
Alignment,
Motivation,
benefits,
custom content,
marketing
An effective multi-channel approach is used to reach doctors with training on two key hospital infections. Over 1,000 doctors used the training within the first 22 days of the pilot; subsequently over four and a half thousand completed the learning.
Doctors.net.uk achieved this because of a strong brand that is training focused and directly relevant to doctors.
The courses have accreditation to CPD, well designed, easy to access and flexible and accessible for busy professionals.
More learners learnt in less time at less cost than by any other method. The cost benefit analysis shows the value of flexible delivery, its reduced cost but most importantly the saving in less time away from work.
Download the full employer story to discover the varous marketing strategies that were used and why they were used.
Doctors.net.uk achieved this because of a strong brand that is training focused and directly relevant to doctors.
The courses have accreditation to CPD, well designed, easy to access and flexible and accessible for busy professionals.
More learners learnt in less time at less cost than by any other method. The cost benefit analysis shows the value of flexible delivery, its reduced cost but most importantly the saving in less time away from work.
Download the full employer story to discover the varous marketing strategies that were used and why they were used.
