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February 26, 2010
Posted by: Barry Sampson
Keywords:
award winning,
custom content,
Evidence for Change,
marketing
When E-FLI collected the gold for Excellence in Production of Elearning Content - Private Sector at the 2009 E-Learning Awards, most people would have been excused for asking 'who'? After all, this is a niche product built for a specific industry, and they were up against a host of well known names.
Although the E-FLI story may be a little different to most other elearning content stories, there's plenty to be learned from it. It's perhaps even more interesting because it was made outside of
the bounds of the established elearning industry, and so was created without any
preconceptions.
At the age of 24, Holly Budge was already an experienced skydiver, and was working in New Zealand as a free-fall camera woman, when she spotted a gap in the market for skydiving training.
This case study shows how Holly developed an award winning programme that delivered results to a demanding community.
Evidence for Change
This case study has been included in Towards Maturity's Evidence for Change programme because for those schools adopting the programme, they have found:
- Students are spending less time on the ground and more time in the air which has increased the schools revenues ( students pay per jump)
- Reduced time to competence as students are better prepared in the classroom
- Improved practice has resulted in greater activity and fewer accidents.
It also highlights how e-learning can also be used to support difficult topics!
E-FLI's Top Tips for developing e-learning for tricky topics!
- It’s certainly easier to change things when planning, but it's important to be flexible and
continue to make improvements even after the programme is built. - One person can't be the expert at everything, so surround yourself with people who are
experts and collaborate with them. - Give everyone the chance to help in shaping things. If you’re working with multimedia
developers, remember you hired them for their skills, so don’t just get them to build to order,
get their input. - Get more informal feedback earlier on. You may have a vision of what you’re setting out to
produce, but taking the time to understand what people really need and how they will use it
can save a lot of time in the long run - Be hands on in the production phase, because that's where the vision becomes reality.

