In June 2008, the Royal College of Nursing (RCN) launched their ‘Dignity: at the heart of everything we do' campaign because in the nursing profession, ‘Dignity’ is at the heart of everything they do and is clearly a vital component of nursing care.

Winner of the Bronze Award in the ‘Excellence in the Production of Learning Content – Not for Profit Sector’, this case study describes how the RCN sought to ensure the greatest flexibility of access of the Dignity campaign resources to every member of the nursing workforce in order to remind them to prioritise dignity in care and place it at the heart of everything they do. Now that’s an aggressive target so how did they set about meeting it?

A survey of RCN members had previously revealed that 50% of nurses preferred to undertake their continuing professional development (CPD) at home or at work. The RCN Learning Zone was then designed as a CPD application which enables RCN members’ free access, 24 hours a day, to an integrated area on the RCN website.

The RCN aims to highlight that dignity is the essence of nursing care and should be at the heart of everything they do as a profession. The Dignity resource takes between two and four hours to complete, with learners able to dip in and out of the content as time allows, completing it at their own pace, while keeping a record of their progress.

Top Tips from this story include:

•  Respect time demands and work/life style factors on the target audience(s).
• Adopt creative approaches to reinforce the learning bringing it to life with poems, quizzes, scenarios, case studies.
• Research your audience needs and preferences through surveys and questionnaires, and act accordingly on the findings

 so read on to find out more.....

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• Royal College of Nursing- Dignity 2010

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