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February 02, 2012
Posted by: Laura Overton
Keywords:
award winning,
learners,
managing change,
marketing,
qualification
Practical lessons from award winning Cambian Group to deliver widespread adoption and excellent results
What happens when pressure within your sector, the high cost of face-to-face training and a lack of consistency in company training threatens to blunten your commercial responsiveness?
Cambian’s response was to throw its all into Achieve – a tailor-made e-learning strategy – that would meet head-on the company’s major constraints, and produce impressive results.
Through careful consultation, Cambian ensured that Achieve closely matched workflow and current systems. Importantly, heart & minds of staff were won over, which resulted in greatly improved training, greater working efficiency and an enhanced system for reporting outcomes. A win-win situation!
Cambian, together with partner Information Transfer, picked up the 2011 eLearning award for Widespread adoption.
Download the story below and discover how Cambian
- Listened to stakeholders (P4)
- Identified champions ( P4)
- Aligned with workflow and infrastructure (P5)
- Think as marketers (P5)
- Tested the water first (P7)
- Delivered results (P10)
Top tips to take away
If you don't have time to download the full story, here are the top tips from Cambian to help you ensure that e-learning becomes widely adopted into the organisation:
1. Establish the business need for e-learning, and why traditional classroom learning wasn’t sufficient
2. Be aware of the challenges of rolling out technology in a care environment
Devise a strategy to go about winning hearts and minds, including:
3. Conduct consultations to ensure that stakeholders are listened to and that major needs and issues are understood and incorporated into the final design
4. Identify e-learning champions and how to use them most effectively
5. Ensure that the system is kept simple and the content relevant to the work environment
6. Make sure that communication and marketing strategies work to convey message and win people over
7. To ensure staff get a sense of familiarity and localisation with the e-learning, ensure that the content uses in-house terminology and is integrated with offline activities
8. Take time to implement the e-learning using a phased-in pilot, where user experience can be evaluated, and changes made
9. Interview managers approx 10 weeks post implementation to understand the operational impact of e-learning
10. To ensure that e-learning becomes embedded into an organisation, it is critical to provide on-going communication and change management support to staff.
This case study was developed as part of Towards Maturity’s Good Practice Partnership with e.learning age Magazine and the E-Learning awards. It was originally published in the Dec/Jan 12 Edition of e.learning age.

