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Towards Maturity Learner Voice Part 1


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DateApril 09, 2014 Posted by: Laura Overton   Keywords: Learning Landscape, Mobile, Social Media, Towards Maturity Benchmark

The Learner Voice is a new Towards Maturity series designed to help L&D managers challenge their assumptions about workplace learning and to identify new opportunities to connect with and engage their staff. In part 1 we look at how 2,000 learners in the private sector are learning what they need to do their jobs!

Download your copy at the foot of this page.

Insights have been drawn directly from staff themselves which have been gathered from the Towards Maturity Learning Landscape Audit. This study doesn’t ask about what learners want, it investigates what they already do! We've captured findings in the Learner Voice in order to stimulate a discussion about the way that L&D supports learning in the organisation.

The Towards Maturity Learning Landscape is an ongoing research initiative that started in 2003. It helps individual businesses uncover the facts about how their staff learn, both formally and informally. As part of this process we gather confidential feedback from learners across all types of role and responsibility and the results are fascinating.

Each organisation has a unique profile of behaviour due to their culture and line of business but there are some trends across all of the businesses that we could not wait to share.

The Learner Voice Part 1 draws on insights from 2,000 learners from a range of companies across the private sector. All data was gathered in the period Jan 2013 to Jan 2014.

We report on some of the interesting differences in role, responsibility and time in job. In part 1 we specifically considered the responses of managers, sales staff and those who have been in role for less than six months to see how they learn. We also looked closely to see if millenials were learning differently from others but age did not make a difference.

The report covers:

  • Demographics of this group
  • How do staff learn what they need to do their jobs?
  • What technology choices are they making?
  • When are staff learning?
  • How confident are they with social media?
  • Online learning - what’s working & what's not?

Quick facts

Here are just some quick facts - download the report at the bottom of the page for more ideas:

  • 88% of staff agree they like to learn at their own pace
  • Collaboration is king - 86% say working in collaboration with other team members is essential or very useful
  • Google and the web is an essential or very useful tool for 70%
  • The classroom is not dead - 64% still find them very useful
  • 26% of staff use their own phone to access resources to help them learn but 33% don't want to use their own device, preferring to keep work and personal lives separate
  • 51% access learning and support resources from their mobile device 'at the point when they need them the most' with 44% accessing in the evening and weekends)
  • 65% agree that they are motivated by using technologies that allow them to network and learn with others
  • Staff are 4x more likely to go to You-tube for learning than their in house social network
  • You Tube, LinkedIn and Google+ are more popular for learning than twitter and facebook
  • 64% would recommend online learning as a result of their own experience
  • Line managers are the most influential in determining online learning behaviours
  • Only 26% agree that their managers discuss learning objectives with them before they start any  formal learning

We also compare some of the learner findings with some of the feedback from L&D professionals in our 2013-14 Towards Maturity Benchmark.

We leave it to the reader to decide if L&D are tuned into the learner voice!


What are the implications of this study for you? Join the conversation in our New Learning Benchmarks Linked In group. 


If you are interested in conducting your own Learning Landscape, check out our Campaign for Learning at Work initiative.

Please note that this study is free to download for all members of the Towards Maturity Research Community. You need to be logged in /registered to download your copy.

Related downloads

Also do complete our minipoll.

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