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2014 Live Benchmark Trends


Welcome to the Live Trends page for Towards Maturity's Global Benchmark.  This is the place to find out exactly what's trending in this year's learning strategies, worldwide.

The 2014 Benchmark Study is now closed and we are about to release the report. You can register for the launch webinar and get your free copy of the results here.

Organisations can still benchmark with their peers or review their previous results in our online Benchmark Centre, anytime.


Who's taken part in 2014?

  • Over 600 L&D professionals from 25 countries
  • 74% are in senior L&D leadership roles
  • Big brands including McDonald's, Bupa, KPMG, BT and more
  • Private, Public and Non-profit organisations
  • We are also analysing inputs from 5000+ learners who have taken part in the Towards Maturity Learning Landscape in the past 9 months.

Our Benchmark study is packed full of effective practices, gleaned from 3,500 participants. Organisations use it to review their strategy against top-perfroming L&D peers. All participants received their direct confidential feedback via a Personalised Benchmark Report™ in September, thanks to the support of the Towards Maturity Ambassadors.


What are the key drivers for change in L&D this year?

In our sample so far, expectations of L&D leaders are higher than ever before as we look to deliver bottom-line value to business, rather than just courses. For example: 

  • 93% are looking to improve talent and performance
  • 95% are looking to improve sharing of effective practice
  • 93% are looking to speed up the application of learning back at work
  • 91% are looking to provide a faster response to changing business conditions

Modernising learning is high on our agenda as organisations continue to refresh their strategy, but at the moment, less than a third are achieving their goals in these areas. Currently, the data shows that top learning companies continue to out-perform their peers.

What’s hot and what’s not?

  • 93% of L&D leaders currently use e-learning courses
  • 86% currently use some form of live online learning (e.g. Webinars, Google Hangouts, online courses)
  • We are using more technologies than ever before in the learning mix (up 200% since 2010)
  • 26% are now using MOOCS in the mix (up 73% from 2013) 
  • 30% of organisations are delivering micro content (less than 10 minutes)
  • Only 3 in 5 Benchmark participants agree that their L&D team activity is fully aligned with the strategic goals of the organisation
  • 53% do not believe that learning is delivered in time to meet the needs of business.
  • Only 1 in 5 are creatively blending the opportunities for staff to share, learn and collaborate together
  • 3 in 5 report lack of skills of L&D team to manage and implement learning online as a barrier to acheiving their goals
  • 71% of L&D professionals do not involve users in the design of their learning.
Keep your eyes on this page as we release more live trends and bring exclusive research to the forefront of the learning industry, using data collected from our 2014 Global Benchmark Study.

Tip of the Day

Benchmarking is all about action. We'll be sharing a tip of the day from this year's benchmark participants right here to inspire and equip you for change.


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This research is all possible thanks to the support of Towards Maturity’s Ambassadors.


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