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Laura Overton



Laura Overton is the founder and CEO of Towards Maturity – a not for profit benchmark practice that provides independent research to help organisations deliver improved performance through learning innovation. Her work is based on 30 years of practical experience in implementing technology enabled learning strategies for business advantage and is backed by her independent research.

Laura established the Towards Maturity Benchmark  to provide organisations with independent evidence to influence positive change. Since 2003, 4,400 organisations have used the benchmark to help them establish an effective e-enabled learning culture in the workplace. Passionate about influencing change, the core research base is provided free of charge for all L&D professionals looking for independent evidence on which to base their decisions. She was also one of the first to research directly with learners in the workplace and runs the Towards Maturity Learning Landscape to help L&D understand how staff learn what they need for their jobs. To date over 20,000 learners have been involved in this research.

Laura is the author of ‘Linking Learning to Business’ – one of the first industry benchmark studies with both organisations and learners investigating good practices (Jan 04). This seminal work placed business results and alignment at the core of the L&D agenda and this has been at the heart of the research programme ever since. Since then she has authored over 40 independent reports and hundreds of articles sharing benchmarks and effective practices to drive L&D performance which are referenced around the globe. Laura is a respected industry expert and speaker, conducting workshops and stimulating debate around the globe.

Laura is an Academic Fellow of the CIPD and a fellow of the Learning and Performance Institute.  She is on the steering board of Online Educa Berlin, and the L&D advisory board of the CIPD. In February 2010, she was the first woman to be awarded the LPI’s prestigious Colin Corder Award for services to training and was the recipient of the inaugural elearning age Special Achievement award at the 2012 elearning awards. In 2016 she was voted number 1 in the Top Ten’ most influential people in the corporate e-learning in the UK (a position held since 2014) and was also voted 2nd most influential in Europe and 3rd in the Globe.


Twitter: @lauraoverton